Bernays was asked to deal with women's apparent reluctance to buy Lucky Strikes because their green and red package clashed with standard female fashions
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Bernays was asked to deal with women's apparent reluctance to buy Lucky Strikes because their green and red package clashed with standard female fashions
Text from Wikipedia, available under CC BY-SA 4.0.
Captured 2026-08-18 from Wikipedia. The archived copy is preserved so this citation survives link rot.