“As if actuated by the pressure of a button, people began working for the client instead of the client begging people to buy.”
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Edward Bernays
Edward Louis Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as "the father of public relations". While credited with advancing the profession of public relations, his techniques have been criticized for manipulating public opinion, often in ways that undermined individual autonomy and democratic values.
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culture · American public relations pioneer (1891–1995) · psychologist · journalist · non-fiction writer · public relations scholar · advertising person · public relations consultant · business consultant · author · also Edward Bernays, Edward L. Bernays, Bernays
Born 22 November 1891 · Died 9 March 1995 · Q434839
24 published statements · 0 followers
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2026· 2 entries
“The editors of the Medical Review of Reviews support your praiseworthy intention to fight sex-pruriency in the United States by producing Brieux”
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1995· 7 entries
Died 1995-03-09.
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“The best place to find things: the public library.”
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“For the same reason I read the National Geographic, I like to see places I will never visit.”
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“It is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man.”
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At the age of 103, in his Cambridge, Massachusetts home
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“When I came back to the United States, I decided that if you could use propaganda for war, you could certainly use it for peace. And "propaganda" got to be a bad word because of the Germans using it, so what I did was to try and find some other words. So we found the words "counsel on public relations.”
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“The best defense against propaganda: more propaganda.”
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1965· 1 entry
“Biography of an Idea: Memoirs of Public Relations Counsel Edward L. Bernays”
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1959· 1 entry
United Fruit dispensed with all external advisors including Bernays
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1956· 1 entry
Bernays produced a pamphlet comparing the Communist way and the Christian way
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1952· 1 entry
Guatemala' s democratically elected President Jacobo Arbenz seized 40% of United Fruit's Guatemalan land holdings
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1949· 1 entry
Is still active and incorporated in Northampton, Massachusetts
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1948· 1 entry
Under the new presidency of Thomas Dudley Cabot
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1934· 1 entry
Bernays was asked to deal with women's apparent reluctance to buy Lucky Strikes because their green and red package clashed with standard female fashions
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1927· 1 entry
Bernays worked briefly for Liggett and Myers, makers of Chesterfield cigarettes
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1924· 1 entry
Bernays set up a vaudeville "pancake breakfast" for Calvin Coolidge to change his stuffy image prior to the 1924 election
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1920· 1 entry
Bernays organized the publication of Freud's Introductory Lectures on Psychoanalysis in the U
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1912· 1 entry
Graduated from Cornell University with a degree in agriculture, but chose journalism as his first career
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1892· 2 entries
Career landmark: emigration.
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His family moved to New York City, where Bernays attended DeWitt Clinton High School
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1891· 1 entry
Born 1891-11-22.
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1858· 1 entry
His mother, Anna (1858–1955), was Sigmund Freud's sister, and his father Eli (1860–1921) was the brother of Freud's wife, Martha Bernays; their grandfather, Isaac Bernays (through their father Berman), was the chief rabbi of Hamburg and a relative of the poet Heinrich Heine.
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