The Washington Post: Best of: Former Nintendo president Reggie Fils-Aimé on his memoir, “Disrupting the Game”
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Reggie Fils-Aimé
Reginald Fils-Aimé is an American businessman best known for being the president and chief operating officer of Nintendo of America, the North American branch of the Japanese video game company Nintendo, from 2006 to 2019. Prior to his promotion to president and COO, Fils-Aimé was executive vice president of sales and marketing.
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business · American businessman (born 1961) · business executive · businessperson · presenter · also Reggie Fils-Aimé, Reginald Fils-Aimé, Reggie, Fils-Aimé
Born 25 March 1961 · Q353420
41 published statements · 0 followers
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2022· 9 entries
Inverse: After Nintendo, Reggie Fils-Aimé wants gamers to give the metaverse a chance
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VideoGamer: Reggie Fils-Aimé explains lack of Wii U dual GamePad support
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VideoGamer: Reggie Fils-Aimé explains lack of Mother 3 localisation
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Comicbook.com: Ex-Nintendo President Reggie Fils-Aimé Loves Halo
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The Washington Post: How Reggie Fils-Aimé got ‘Wii Sports’ included with the Wii
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VentureBeat: Reggie Fils-Aimé gauges gaming’s biggest disruptors
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Inverse: Nintendo’s Reggie Fils-Aimé perfectly diagnosed the worst thing about VR
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IGN: Reggie Fils-Aimé Isn't a Believer in the 'Current Definition' of Facebook's Metaverse Vision
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2020· 2 entries
And later authored a book titled Disrupting the Game: From the Bronx to the Top of Nintendo released in April 2022
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Business Wire: Rogue Games Welcomes Reggie Fils-Aimé as New Strategic Advisor
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2019· 1 entry
After an announcement on February 21, and was succeeded by Doug Bowser
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2017· 1 entry
Which by the end of 2018 had already reached over 32 million sales
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2016· 1 entry
And early 2017, Fils-Aimé was featured in two episodes of Deadlock, on the Game Theorists web show, debating about various Nintendo-related topics
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2007· 2 entries
At the encouragement of marketing professor Ed McLaughlin in the department of Applied Economics and Management at Cornell University, Fils-Aimé gave a guest lecture on Nintendo's marketing strategy targeted at gamers ac
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While introducing the Wii Balance Board, Fils-Aimé walked up onto the stage and stated "My body is ready
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2006· 2 entries
Fils-Aimé became the president and chief operating officer of Nintendo of America after former president, Tatsumi Kimishima, was moved to his new role as chairman of the board and chief executive officer
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Career landmark: director (2006–2019).
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2003· 1 entry
The video game industry was stagnant in major markets, and Nintendo's competitors Microsoft and Sony Computer Entertainment were looking to regain interest by building more powerful home consoles
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2001· 20 entries
“At least I don't need a sword to kick ass and take names, alright”
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“It's a new day. A new day for me, and a new day for Nintendo.”
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“Over the years, I know you've heard a lot of Nintendo people say, "we're all about the games". Well, guess what? We are. Whether you're talking about Donkey Kong or Tetris, Madden or Mario, Metal Gear or Resident Evil, he with the best games wins. Always been that way, always will.”
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“I hope if we've done anything, it's to show you that this is a new day for Nintendo. We remain all about the game, all about the gamer, or in other words, all about you.”
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“Now I know many of you today walked in with numbers already swimming in your heads: 360, 16x9, 1080, 8.2 GHz. Well, we'd like to add one more number to the mix. And that number is two.”
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“If you're ready to move beyond pure numbers, to a place where your right brain can envision the best in innovation and the best in gameplay improvement, well, you've come to the right place.”
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“Nintendo's way is to challenge conventional thinking. Not just for the sake of doing things differently, but to do things better.”
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“Being the puppet master, it's like running Nintendo of America.”
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“We're working to overcome the overly macho nature of the current online console game world, where a handful of the high testosterone crowd fight for supremacy, while the mass of casual game players stay away.”
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“The key here are two little words: the word 'or' and the word 'and'. Nintendo is not an or company, with games devoted to just this group or that group. We're an and company, with games for this group and that group and for groups that don't even call themselves gamers yet.”
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“Do you know anyone who's never watched TV, never seen a movie, never read a book? Of course not. So let me ask you one more question. Do you know someone, maybe even in your own family, who's never played a video game? I bet you do. How can this be? If we want to consider ourselves a true mass medium, if we want to grow as an industry, this has to change.”
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“DS not only changes Nintendo, it changes our industry.”
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“My name is Reggie. I'm about kickin' ass, I'm about takin' names, and we're about makin' games.[citation needed]”
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“The game is fun. The game is a battle. If it's not fun, why bother? If it's not a battle, where's the fun?”
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“The graveyard of any industry is filled with the headstones of companies who decided to keep doing things the same old way. Playing only on the margin, making things just a little bit better. That strategy works....for a while, but ultimately it's fatal. Over the years our industry has come to accept progress simply by what’s on the screen.”
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“My name is Reggie, and I, am happy.”
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“Part of my job is finding a way for you, the game experts, to have fun.”
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As senior vice-president and left in 2003
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“Don't make me do it. I'll take your name.”
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“Mr. Iwata, perhaps this year I can just take the names and you can kick the....you know...”
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1979· 1 entry
And graduated with a Bachelor of Science in applied economics and management from the College of Agriculture and Life Sciences in 1983
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1961· 1 entry
Born 1961-03-25.
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