Kotler published Marketing Management: Analysis, Planning, and Control, now in its 15th edition, and the world's most widely adopted textbook in graduate schools of business
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Kotler published Marketing Management: Analysis, Planning, and Control, now in its 15th edition, and the world's most widely adopted textbook in graduate schools of business
Text from Wikipedia, available under CC BY-SA 4.0.
Captured 2026-08-17 from Wikipedia. The archived copy is preserved so this citation survives link rot.