Christian Sarkar and Kotler began promoting brand activism, the idea that businesses must go beyond Corporate Social Responsibility to tackle the world's most urgent problems
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Christian Sarkar and Kotler began promoting brand activism, the idea that businesses must go beyond Corporate Social Responsibility to tackle the world's most urgent problems
Text from Wikipedia, available under CC BY-SA 4.0.
Captured 2026-08-17 from Wikipedia. The archived copy is preserved so this citation survives link rot.