Published “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity” in Journal of Marketing — cited 24,437 times.
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← Mary Kenneth Keller timeline
Published “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity” in Journal of Marketing — cited 24,437 times.
Captured 2026-08-24 from Crossref. The archived copy is preserved so this citation survives link rot.