“People who like kids, and people who don”
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Magnús Scheving
Magnús Örn Eyjólfsson Scheving is an Icelandic writer, television producer, entrepreneur, actor, and former athlete. He is best known as the creator of the children's television show LazyTown, on which he served as a producer and director, and portrayed the character Sportacus. A two–time European champion as well as World championship silver and bronze medalist in aerobic gymnastics, he was named…
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entertainment · Icelandic writer and athlete (born 1964) · actor · director · film producer · screenwriter · athlete · aerobic gymnast · writer · also Magnús Scheving, Magnus Scheving, Magnús Örn Eyjólfsson Scheving, Magnus Orn Eyjolfsson Scheving, Magnús Örn Eyjólfsson, Magnus Orn Eyjolfsson
Born 10 November 1964 · Q529925
21 published statements · 0 followers
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2026· 4 entries
“At the weekends I usually have around 50 kids running around in my back garden. They are all friends of my kids. I know all their names. We have barbecues, put up tents, and play soccer. I love it.”
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“I laid every brick and roof tile.”
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Public attention spiked: 4,116 Wikipedia readers in one day, 5.2× the usual 798, with 0 article edits.
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2025· 2 entries
entertainment.ie: Magnús Scheving
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The Icelandic Competition Authority formally opened an investigation into possible wrongdoing related to the circumvention of Icelandic laws by a restaurant employers' organization acronymized SVEIT
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2021· 1 entry
Magnús and entrepreneur Helga Halldórsdóttir announced their goal to build a LazyTown theme park in Magnús's hometown of Borgarnes, which inspired the series
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2018· 1 entry
ROK was included in Iceland Monitor's list of the best happy hours in Reykjavík
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2017· 1 entry
Food critic Ragnar Egilsson gave the food a mediocre review, claiming the restaurant's success was due to its proximity to Hallgrímskirkja, a tourist destination
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2014· 2 entries
That he would depart from his position as CEO of LazyTown Entertainment
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Announced that he would be departing the role of Sportacus (after the end of the TV series), passing it on to Dýri Kristjánsson, who played Sportacus in all subsequent live shows
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2010· 1 entry
Magnús co-starred in the Jackie Chan film The Spy Next Door, in which he portrayed a Russian villain attempting to destroy the world's oil supplies
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2008· 1 entry
Broadcast: Magnus Scheving: The lazy way to healthy kids
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2006· 1 entry
Magnús received a Lifetime Achievement Award at the Icelandic Edda Award ceremonies for his work as founder and creator of the LazyTown franchise
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1995· 2 entries
Published Áfram Latibær, an Icelandic children's book which told a narrative story about a sports elf giving townsfolk tips on how to eat healthily and exercise
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Published a children's book called Áfram Latibær, the first recorded work in the LazyTown franchise
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1994· 1 entry
“I think you are wrong. It requires amazing discipline - flexibility, fitness, knowledge. And you have to do it with a big smile on your face. Also, I once performed in front of 10,000 screaming women. I tell you something, I”
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1993· 1 entry
Became the Scandinavian champion, and was the European champion twice in 1994 and 1995
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1992· 1 entry
Magnús became the Icelandic Men's Individual Champion in aerobic gymnastics
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1989· 1 entry
Magnús married Ragnheiður Melsteð, with whom he lived for 24 years and co-founded the LazyTown production company
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1964· 1 entry
Born 1964-11-10.
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