“(He) gave me my first feel of what I have come to regard as the”
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Leo Burnett
Leo Burnett was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th century, including Tony the Tiger, the Marlboro Man, the Maytag Repairman, United's "Fly the Friendly Skies", and Allstate's "Good Hands", and for garnering relationships with multinational clients…
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business · American advertising executive (1891–1971) · journalist · advertising person · businessperson · also Leo Burnett, Burnett
Born 21 October 1891 · Died 7 June 1971 · Q326356
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2026· 1 entry
1999· 1 entry
Burnett was named by Time as one of the 100 most influential people of the 20th century
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1971· 4 entries
Died 1971-06-07.
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Burnett went to his agency, pledging to colleagues to work three days per week due to health problems
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“When you reach for the stars, you may not get one, but you won't get a handful of mud either.”
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“A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin.”
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1947· 1 entry
Burnett wrote The Good Citizen, a booklet concerning the duties and privileges of being a U
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1935· 2 entries
Burnett founded the Leo Burnett Company, Inc
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And officially running under the name of "Leo Burnett Company, Inc
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1930· 1 entry
Moved to Chicago and was hired by Erwin, Wasey & Company, where he was employed for five years
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1918· 1 entry
Burnett married Naomi Geddes
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1917· 1 entry
Moved to Detroit and was hired to edit an in-house publication for Cadillac Motor Car Company, Cadillac Clearing House, later becoming an advertising director for that institution
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1891· 2 entries
To Noble and Rose Clark Burnett
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Born 1891-10-21.
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