“People recognise brands of wine but not usually brands of sake. There is a lack of information and branding when it comes to sake. That’s why I thought I needed to create a brand that people can recognise and understand. My purpose is to expand the market for all sake not just my own. You can pair any type of cuisine with sake. It can go with French, Italian, even Chinese food, not just Japanese cuisine.”
Text from Wikipedia, available under CC BY-SA 4.0.
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