Published “Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?” in Journal of Marketing — cited 6,924 times.
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Published “Brand Experience: What is It? How is it Measured? Does it Affect Loyalty?” in Journal of Marketing — cited 6,924 times.
Captured 2026-08-18 from Crossref. The archived copy is preserved so this citation survives link rot.