Published “Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility” in Journal of Marketing Research — cited 3,362 times.
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Published “Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility” in Journal of Marketing Research — cited 3,362 times.
Captured 2026-08-20 from Crossref. The archived copy is preserved so this citation survives link rot.